Tom Turrentine
Titles
- Director, Plug-in Hybrid & Electric Vehicle Research Center
- Research Anthropologist
Contact
- (530) 752-1768
tturrentine@ucdavis.edu - 1590 Tilia Street (West Village), Office 1105
Additional Website

Research Interests
- The role of travel and movement in the evolution of culture, society and lifestyle
Biography
Dr. Tom Turrentine is the director of the California Energy Commission’s Plug-in Hybrid & Electric Vehicle Research Center at the UC Davis Institute of Transportation Studies. For the past 20 years, Tom has been researching consumer response to alternative fuels, vehicle technologies, road systems, and policies with environmental benefits. His most recent work includes “Taking Charge”, California’s plan for electrification of transport, multi-year projects to study consumer use of the BMW MINI E, PRIUS PHEV conversions, the Nissan Leaf, and specially designed energy feedback displays in vehicles. In the coming years, his center will be working with several car companies and power utilities on purchase and use patterns of new electric and plug-in hybrids, developing tools to advise deployment of infrastructure, integration of plug in vehicles to California’s grid and ways to restructure the cost of lithium batteries.
Dr. Turrentine studies the role of travel and movement in the evolution of culture, society and lifestyle. He focuses on understanding automobile-based lifestyles, applying anthropological methods and theories to explore potential responses of car users to new technologies and policies aimed at mitigating the negative impacts of automobile infrastructure and use. Dr. Turrentine has studied consumer responses to electric vehicles, alternative fueled vehicles, micro-vehicles, station car systems, advanced traveler information, and other intelligent transportation systems. He also studies travel behavior and road systems in environmentally sensitive areas, focusing on Yosemite National Park and the Sierra Nevada region in California.
Dr. Tom Turrentine is the director of the California Energy Commission’s Plug-in Hybrid & Electric Vehicle Research Center at the UC Davis Institute of Transportation Studies. For the past 20 years, Tom has been researching consumer response to alternative fuels, vehicle technologies, road systems, and policies with environmental benefits. His most recent work includes “Taking Charge”, California’s plan for electrification of transport, multi-year projects to study consumer use of the BMW MINI E, PRIUS PHEV conversions, the Nissan Leaf, and specially designed energy feedback displays in vehicles. In the coming years, his center will be working with several car companies and power utilities on purchase and use patterns of new electric and plug-in hybrids, developing tools to advise deployment of ...
2006 University of California, Santa Cruz Faculty/Staff Award
2008
2007
2005
2004
- Analysis of Auto Industry and Consumer Response to Regulations and Technological Change, and Customization of Consumer Response Models in Support of AB 1493 Rulemaking
- Analysis of Consumer Response to Automobile Regulation and Technological Change in Support of California Climate Change Rulemaking
- Automobile Buyer Decisions about Fuel Economy and Fuel Efficiency
- The Price of Regulation
2002
2000
- A Study of Visitor Bicycle Use in Yosemite Valley
- Employee Travel in Yosemite National Park
- Greenhouse Gas Emissions in the Transport Sector 2000-2020: Case Study for Chile
- Progress in Electric Vehicle Technology and Electric Vehicles from 1990 to 2000: The Role of California's Zero Emission Vehicle Production Requirement
1998
1997
1996
- Testing Electric Vehicle Demand in 'Hybrid Households' using a Reflexive Survey
- Demand for Electric Vehicles by Hybrid Households
- Redefining the Market: Six Emerging Markets for Small Electric Vehicles
- The Marketability of Electric Vehicles: Battery Performance and Consumer Demand for Driving Range
- Le Marché pour les Véhicules Électriques: Il ne Suffit Pas de se Demander Combien Nous en Vendrons
1995
1994
- Lifestyles and Life Politics: Towards a Green Car Market
- Electric Vehicle Owners: Tests of Assumptions and Lessons on Future Behavior from 100 Electric Vehicle Owners in California
- Demand for Electric Vehicles in Hybrid Households: An Exploratory Analysis
- Segmentation and Size of the Market for Battery Powered and Hybrid Electric Vehicles in California: A Diary Based Survey of New Car Buyers in California
1992
- Household Decision Behavior and Demand for Limited Range Vehicles: Results of PIREG, a Diary Based, Interview Game for Evaluation of the Electric Vehicle Market
- A Study of Adaptive and Optimizing Behavior for Electric Vehicles Based on Interactive Simulation Games and Revealed Behavior of Electric Vehicle Owners
- How Far Can the Electric Vehicle Market Go on 100 Miles (162 Km)?
- Theories of New Technology Purchase Decisions: The Case of Alternative Fuel Vehicles
- Market Potential of Electric and Natural Gas Vehicles
